Last Updated: January 15, 2026

Cedar Ridge Hiking Co. ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or participate in our hiking adventures.

Information We Collect

We collect information you provide directly to us, such as when you:

• Create an account or register for our services
• Make a booking or reservation for hiking adventures
• Subscribe to our newsletter or communications
• Contact us through our website or customer service
• Participate in surveys, contests, or promotional activities
• Provide reviews or testimonials about our services

The types of personal information we may collect include:

• Name, email address, phone number, and postal address
• Payment information and billing details
• Emergency contact information and medical conditions
• Hiking experience level and preferences
• Photographs and videos taken during adventures (with consent)
• Communication preferences and feedback

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address, browser type, and operating system
• Pages visited, time spent on pages, and click patterns
• Referring website and search terms used
• Device identifiers and mobile network information
• Location data (with your permission)

We use cookies, web beacons, and similar technologies to collect this information. You can control cookie preferences through your browser settings.

How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To provide, maintain, and improve our hiking services, process bookings, and communicate with you about your adventures
• Safety and Security: To ensure participant safety, conduct risk assessments, and maintain emergency contact information
• Communication: To send confirmations, updates, newsletters, and marketing materials (with your consent)
• Customer Support: To respond to inquiries, provide assistance, and resolve issues
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To analyze usage patterns, improve our website, and develop new services

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our website, conducting business, or providing services to you
• Safety Partners: With emergency services, medical professionals, or search and rescue teams when necessary for participant safety
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: When you have given explicit consent for specific sharing purposes

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data during transmission and storage
• Regular security assessments and updates
• Access controls and employee training on data protection
• Secure payment processing through certified providers
• Regular backups and disaster recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request a copy of your information in a structured, machine-readable format
• Objection: Object to certain processing activities
• Restriction: Request restriction of processing in certain circumstances
• Withdrawal of Consent: Withdraw consent for marketing communications at any time

To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary depending on the type of information and applicable legal requirements:

• Booking and payment information: 7 years for tax and accounting purposes
• Marketing communications: Until you unsubscribe or request deletion
• Safety and emergency information: Duration of the adventure plus 2 years
• Website analytics data: 26 months

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information promptly. Parents or guardians may contact us if they believe we have collected information from their child.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Privacy Policy on our website and indicate the date of the latest revision. If we make material changes, we will provide additional notice, such as sending an email notification or displaying a prominent notice on our website.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Phone: +1 (555) 123-4567
• Mail: Cedar Ridge Hiking Co.
  Privacy Officer
  123 Mountain View Drive
  Calgary, Alberta, Canada T2P 1N4

We are committed to resolving any privacy concerns promptly and effectively.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Alberta, Canada, without regard to conflict of law principles. Any disputes arising from this Privacy Policy will be subject to the exclusive jurisdiction of the courts of Alberta, Canada.